Marketing That Matters.

An award-winning Singapore marketing consultancy.

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Established in 2009, Fyreflyz was founded with the belief that successful marketing requires understanding the customer. We work closely with clients to identify their target audience, gain insights, and analyze behaviors and preferences before developing tailored marketing solutions that help them reach their business and marketing objectives.

At Fyreflyz, we specialize in a data-driven approach to creating marketing campaigns that yield impactful content, meaningful data, and better returns. We design marketing models and efficacy metrics that enable us to measure the effectiveness of our campaigns and make data-driven decisions to optimize them for better performance.

Using a blend of technology and creativity, we help brands adapt to the evolving marketing landscape. Our specialties include segment marketing, marketing analytics, marketing efficiency, and marketing OKRs. We employ advanced techniques such as clustering and segmentation to identify patterns and group customers with similar characteristics, enabling us to create targeted campaigns that resonate with them and develop thought-leaders within organizations.

We have successfully completed over 1350 projects, bridging the gap between innovation and marketing data. We are passionate about making a difference for brands and individuals, recognizing the importance of standing out, and committed to bringing impact to your business. We pride ourselves on excellent customer service and building lasting client relationships, being your dependable partner in achieving success.

Every business can achieve success with the right marketing strategy.


Singapore Based.

Since 2009.

13 Awards.


We offer a comprehensive approach to optimize marketing performance, including evaluating existing campaigns, developing customized strategies with segment-driven targeting, and providing training programs for clients to achieve their marketing objectives.

Marketing Services:

  • Comprehensive analysis to identify differentiation and competitive advantage opportunities through competitor analysis, customer journey mapping, and segmentation analysis.
  • Tailored content creation and optimization to drive engagement among target audience.
  • Implementation of campaigns across multiple channels to maximize reach and engagement (o2o).
  • Social media management to increase brand amplification and customer engagement.
  • Customized marketing plans, ongoing support and guidance, and data-driven decision making for optimization of marketing strategies, continuous evaluation, and refinement.

We help clients identify goals, target audience, and unique selling propositions to develop customized marketing plans with ongoing support and data-driven analysis for optimizing strategies and tracking campaign effectiveness.

Consult Services:

  • SWOT analysis.
  • Content & brand research.
  • Social media amplification.
  • Marketing model development.
  • Efficacy metrics establishment.
  • Analysis to optimize marketing strategies.
  • Identification of target audience and unique selling propositions.
  • Data-driven decision making to optimize marketing strategies.

We provide clients with a systematic and objective review of their marketing processes, focusing on high impressions and conversions, and optimizing marketing results. We offer a data-driven perspective to optimize marketing budget and provide ongoing support and guidance to achieve business objectives through efficacy metrics.

Audit Services:

  • A/B testing to compare the performance of different marketing strategies and identify the most effective approach.
  • Review of marketing technology stack to identify areas for improvement and optimization.
  • Segmentation analysis to identify target audiences and tailor messaging.
  • Content audit to evaluate the effectiveness of current messaging and identify areas for improvement.
  • Review of digital marketing channels (website, social media, email marketing, etc.) to identify areas for optimization.
  • Conversion rate optimization to increase the number of conversions.


We apply our extensive research methodology on your brand and business to give you the most effective marketing strategies.


Expand on your brand's potential to achieve the highest possible results and discover what your marketing efforts can really achieve.


Our creative process is symbiotic with our strategic frameworks to help develop the most successful campaigns.



Feel free to contact us any time.

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    Copyright © 2023 Fyreflyz Pte Ltd | All Rights Reserved | 71 Aliwal Street #02-01 Singapore 199944 . Tel: +65 6396 3968