At Fyreflyz, every project is a chance for youths to step into real work. Guided by mentors and working with real clients, young people contribute to the ideas, execution, and delivery behind each project — resulting in campaigns that create both impact and growth.
OUR WORK
Featured Campaigns
Kampung Gelam United
A storytelling-driven video campaign that reimagined Kampong Gelam through culture, art, food, and community, bringing the precinct’s stories to both local and global audiences.
Fyreflyz worked with the Singapore Tourism Board to produce a series of short-form videos under the campaign #KampongGelamUnited: Collective Stories of Kampong Gelam. The project aimed to reimagine Singapore’s Kampong Gelam precinct through compelling storytelling that highlights its rich cultural heritage, vibrant food scene, artistic expression, and modern retail landscape.
The campaign brought together different voices and perspectives from the community, capturing the spirit of the district through engaging visual narratives designed for social media audiences.
Youths were involved throughout the creative process, supporting content production, creative ideation, and campaign execution while gaining hands-on experience in digital storytelling and cultural marketing.
The campaign achieved 4.5 million impressions per week and a 174% engagement rate, and was recognised as a Finalist for the 2021 Marketing Excellence in Media Strategy Awards, demonstrating how powerful storytelling can drive strong audience engagement.
Super Japan Festival
A large-scale online-to-offline campaign designed to bring Japanese pop culture to life, combining digital marketing, event activation, and cross-platform promotions to drive real-world footfall.
Super Japan Fest was an online-to-offline (O2O) event campaign conceptualised by Fyreflyz to bring the energy of Japanese pop culture from digital communities into a real-world festival experience at Millenia Walk.
The campaign combined digital marketing, event activations, and cross-platform promotions to build anticipation online while encouraging audiences to participate physically at the event. Through social media campaigns, mobile marketing, website promotion, collaborative advertising, and traditional media outreach, the campaign created strong awareness leading up to the festival weekend.
On-ground, the event featured immersive installations, themed photo opportunities, and large-scale activations that translated online engagement into real-life experiences for attendees.
A multi-channel marketing strategy was deployed across social media, email marketing, cross-platform advertising, in-store promotions with F&B partners, and radio broadcasts on CLASS95, ensuring the campaign reached audiences across both digital and traditional channels.
The campaign successfully drove 51,000 visitors to the event, generated 250,000 online impressions, and achieved a 212% engagement rate, demonstrating the effectiveness of connecting online communities with offline experiences.
Making Waves @ Millenia Walk
A social-first video campaign designed to bring Millenia Walk’s futuristic retail experiences to life through short-form storytelling and influencer-led content.
Fyreflyz conceptualised and produced “Making Waves”, a three-part social video series designed to showcase Millenia Walk as a destination for creativity, technology, and forward-thinking retail experiences.
The campaign highlighted Millenia Walk’s unique mix of tenants known for embracing innovation, from futuristic retail concepts to technology-driven experiences. Through short-form video storytelling, the series invited audiences to “make waves” by exploring the space, interacting with its offerings, and sharing their own creative moments online.
Working with content creators and KOLs, the videos captured immersive experiences within the mall while encouraging audiences to recreate and participate in the movement through their own social media posts. Each piece of content was designed to feel accessible and replicable, making it easy for audiences to engage and contribute their own interpretations of the campaign.
Over a five-day period, the campaign generated over 4 million impressions and 573,987 engagements, demonstrating the power of short-form content in transforming retail spaces into shareable social experiences.
RE:CREATE FEST @ SCAPE
A youth-driven marketing campaign supporting RE:CREATE 2025 through digital storytelling, audience segmentation, and performance marketing.
Fyreflyz was an outsourced marketing partner for RE:CREATE 2025, supporting the festival’s digital outreach and promotional campaigns.
The team produced social media content using assets from featured KOLs, developed the official press release, and executed targeted audience segmentation strategies to reach youth audiences. Campaign performance was continuously monitored and optimised through boosted posts and data analysis.
Youth participants contributed directly to content production, analytics tracking, and campaign optimisation, gaining real-world experience in digital marketing strategy.
The campaign achieved 498,463 impressions, 7,649 clicks, and a $0.21 CPC.
Timbre Group
An 18-month marketing partnership where Fyreflyz worked closely with Timbre Group to develop social media campaigns, creative content, and performance marketing strategies to strengthen audience engagement and drive footfall across their venues.
Fyreflyz worked with Timbre Group to develop a youth-led marketing programme supporting the promotion of multiple venues and brands within the Timbre ecosystem. Over an 18-month partnership, youth team members were embedded across the full creative and marketing workflow, contributing to social media management, content production, live performance filming, photography, video editing, and digital advertising.
The programme supported marketing efforts across four brands under the Timbre Group portfolio: Timbre+ One-North, Timbre Signatures Kampong Siglap, One Punggol Hawker Centre, and Yishun Park Hawker Centre. Youth team members contributed to media planning, audience segmentation, on-ground event coverage, and digital campaign optimisation, helping each brand strengthen its online engagement while translating awareness into real-world footfall.
At Timbre+ One-North, the team played a key role in promoting live music concerts such as Beatlemania 2025, celebrating the 65th anniversary of The Beatles. The campaign involved marketing strategy, paid social media advertising, creative production, and on-site event coverage across pre-event, live, and post-event content. Through targeted audience segmentation and performance marketing, the campaign generated 416,268 impressions and 6,463 clicks, achieving a $3.07 CPM and $0.20 CPC, while successfully selling out the event.
In total, the programme supported 20 youths through stipends and paid project roles, allowing them to gain sustained industry exposure while building professional portfolios through real client work. At the same time, the initiative strengthened Timbre’s digital presence while creating a sustainable pipeline of emerging creative and marketing talent.
Colliers
A corporate communications project where youths supported digital marketing, social media creatives and internal communications for a global real estate firm.
Fyreflyz supported Colliers in executing marketing communications across digital and internal platforms. Youth team members worked on social media creatives and scheduled posts while ensuring alignment with the company’s brand guidelines and messaging.
The team also developed internal marketing email templates using Salesforce, supporting mass communications such as company updates and internal reports.
Through this experience, youths gained exposure to the structure and expectations of a corporate marketing environment, developing skills in professional communication, brand consistency, and organisational marketing workflows.
National University of Singapore (NUS)
Supporting both NUS Advanced Computing for Executives (ACE) and NUS School of Computing (SOC) through digital marketing, creative production, and audience targeting to strengthen programme visibility and outreach.
Fyreflyz partnered with NUS Computing to support digital marketing and outreach initiatives across two key areas: NUS Advanced Computing for Executives (ACE) and the NUS School of Computing (SOC). Through a co-creation approach, youths worked alongside client teams to translate complex computing programmes and research into accessible digital campaigns and storytelling content.
NUS ACE: Fyreflyz collaborated closely with the NUS ACE team to support the promotion of executive education programmes targeted at working professionals and industry leaders. Working from campaign briefs provided by the client, youth team members contributed to creative development, ad captions, audience segmentation, and paid media execution.
The team managed boosted advertising campaigns across social media platforms, translating programme offerings into engaging digital creatives designed to reach targeted professional audiences. Continuous coordination with the ACE team ensured alignment with campaign objectives, timelines, and budget optimisation.
Through targeted performance marketing and audience segmentation, the campaigns generated 190,115 impressions and 1,039 clicks, achieving a $3.19 CPM and $0.52 CPC, demonstrating effective reach and engagement within a specialised professional audience.
NUS SOC: Fyreflyz works directly with the NUS School of Computing (SOC) to support the creation and management of digital content through a collaborative co-creation approach. Working from creative briefs provided by the client, youth team members collaborate closely with stakeholders to interpret objectives, shape ideas, and execute visuals and captions that align with the institution’s voice and communication goals.
Through this process, youths move beyond task-based execution and take ownership of creative and strategic decisions, while ensuring that final outputs remain aligned with client expectations. The collaboration allows youths to gain real experience working with an academic institution while delivering content that communicates research, achievements, and initiatives in a clear and engaging way.
TESTIMONAL
Clients Testimony
Colliers
“Our collaboration with FyreFlyz brought valuable intern support to the Marketing & Communications team.
The interns gained exposure to a professional environment, and their contributions, while part of a learning journey, added meaningful support to our day-to-day work. Their dedication and commitment during this time have been commendable. We’re grateful to the agency for helping us connect with emerging talent and for their partnership."
Divya Kuchimanchi Associate Director Colliers
Timbre Group
“Fyreflyz stands out as an exemplary purpose-driven organization committed to empowering youths-at-risk (YARs) by bridging gaps between education and employment.
Lovelynne's passion for youth empowerment permeates every aspect of Fyreflyz's operations. Her commitment is reflected in the program's focus on resilience and personal growth, which addresses the core challenges faced by youths-at-risk (YARs).
Lovelynne's unwavering dedication, combined with her strategic vision and leadership skills, makes her an exceptional candidate for support. Fyreflyz, under her guidance, is poised to make an even greater impact in the coming years."
Danny Loong CEO & Founder Timbre Group Pte Ltd
"I am pleased to write this testimonial for Fyreflyz, a committed marketing agency team to Timbre Group. During our engagement with Fyreflyz, they have displayed dedication and creativity, contributing significantly to meet our marketing needs. Working with this young and dynamic marketing agency has been an exceptional experience.
Their team of driven and committed youths consistently demonstrates a strong willingness to learn, adapt, and push boundaries. Despite their age, they bring remarkable professionalism and creativity to the table. Over the course of our partnership, they have helped us achieve notable milestones across social media engagement, public relations and visibility. Their ability to leverage technology and data-driven insights has been instrumental in elevating our brand presence and delivering measurable results.
What truly stands out is their dedication that they go above and beyond, always responsive, and always ready to refine and improve. We are grateful for their contributions. We wish the company and all the youths the very best as they continue to grow, innovate, and inspire. May your journey ahead be filled with success and exciting opportunities."
Pauline Low Group General Manager Timbre Group Pte Ltd
"It’s been a pleasure working alongside your team, and we’re grateful for the partnership, professionalism, and creativity you brought to every project.
We’ve especially admired your movement’s focus on purpose, community, and long-term impact, which has been inspiring to us as a team. Collaborating with a group that operates with such intentionality made this journey all the more meaningful.
While this chapter wraps up for now, we definitely see it as a “see you later” too. Wishing you continued success ahead, and we look forward to crossing paths again."
Ruth Yeow Marketing Executive Timbre Group Pte Ltd
National University of Singapore
(NUS): School of Computing
“Working with the team at Fyreflyz has been a thoroughly rewarding experience for the NUS School of Computing. I was initially a little skeptical and concerned about working with students without much experience but from the outset, they demonstrated not just professionalism and creativity, but also a genuine interest in understanding who we are and what we stand for as a school. Their team took the time to immerse themselves in our values, community, and aspirations — and it shows in the content they’ve helped us produce.
Whether it’s crafting engaging narratives around student life, highlighting impactful research, or covering events with a dynamic and modern touch, Fyreflyz has consistently delivered content that is visually appealing, audience-relevant, and brand-consistent. Their social media strategies are informed, thoughtful, and effective — helping us build stronger connections with students, faculty, alumni, and the wider public.
One of the standout qualities of Fyreflyz is their proactive and collaborative approach. They don’t just execute briefs — they actively contribute ideas, flag trends, and offer creative solutions that elevate the end result. Their responsiveness, attention to detail, and ability to turn things around quickly (without compromising on quality) make them a true extension of our internal team.
Most importantly, Fyreflyz brings heart to what they do. Their passion for storytelling and commitment to excellence align seamlessly with our mission to inspire, inform, innovate and engage. We are grateful for their support, and we look forward to building on this strong partnership in the years ahead."
National University of Singapore
(NUS): Advance Computing for Executives
“Working with the team at Fyreflyz has been a positive experience. I am grateful for the efforts of the team who assisted with our digital marketing project. They demonstrated a understanding of our products and consistently maintained a polite and professional demeanor. Their dedication to following up with customers based on my requests was commendable. Additionally, their expertise in executing social media campaigns was evident throughout the project.”
TESTIMONAL
Workshop Testimony
Nanyang Academy of Fine Arts (NAFA)
“Participating in Fyreflyz’s workshop was truly transformative. The session emphasised on resilience, sharing tools with the students on how to face daily challenges with greater strength and adaptability. We appreciated the focus on cultivating a positive mindset in learning to view failures as opportunities and embracing new perspectives.
The workshop was a strong source of motivation and encouraged significant personal growth from students by stepping out of their comfort zone, improving communication skills, and boosting self-confidence.
Overall, Fyreflyz delivers workshops that empower participants to think, plan, and act with resilience and confidence – we would recommend highly!"
Institute of Technical Education (ITE)
“Fyreflyz has been supporting ITE’s internship programme for both Nitec and Higher Nitec students. Over the years, your unique approach, combined with a personal touch, has benefitted many ITE students.
Informative and interactive workshop utilised the "Think, Plan, Do, Ask" framework. The workshop equipped the Bridge Leaders with the knowledge and skills to foster innovation and lead change in their upcoming school terms and internships.
We are very grateful to you and Fyreflyz for your unwavering support and for making a significant difference in the lives of our students."
Aw Kim Geok Director, School of Electronics & Info-Comm Technology ITE College Central
TESTIMONAL
Student's Testimony
Case Studies of Fyreflyz
Take a glimpse at our alumni who have successfully transitioned into roles at major institutions like NUS and global companies such as Google.
